Why challenger sports no longer need a broadcast deal to win

For years, broadcast deals were the gateway to growth in sport. Now, challenger brands are proving there’s another way, building direct relationships with fans and creating revenue beyond traditional rights models.

Our CEO of Engage Digital Partners Gregg Oldfield explains how the smartest operators are moving away from one-dimensional strategies and towards more diversified, digital-first approaches. As he puts it, “momentum alone is not enough… the future lies in layered strategies that balance authenticity with scale.”

Read the full article on The Media Leader.