X upgrades its ad platform in long overdue overhaul

As X rolls out an AI-powered revamp of its ads manager globally, Digiday asks: will it be enough to make advertisers overlook the platform's recent controversies, and plausibly compete with the likes of Google, Meta and OpenAI? 
 
Our director of paid media Mark Byrne weighs in, arguing advertisers' expectations for brand safety on X makes "controls, exclusions and transparency more important than ever."  

Read the full story in Digiday.