Setting a standard for social video series with Amazon Prime Video UK.

Amazon Prime Video UK challenged us to think big for its talent-led social video series and create a modern love story for the TikTok age.

The work needed to meet a TV-standard production bar while still feeling completely native to TikTok and representing LGBTQ+ stories in a way that empowered the community rather than speaking for it.

TikTok UK's first-ever video series had to set a precedent.

We partnered with six LGBTQ+ TikTok creators who told stories of their greatest loves through poetry, supported by poet Keith Jarrett, director Joseph Wilson and musician Daniel Molyneaux.

Production was cinematic, but TikTok-first filters, features and storytelling conventions kept the work native to the platform.

Six episodes launched simultaneously on TikTok, supported by Instagram teasers and paid amplification, generating more than 7 million views.