Data-driven Digital PR delivers £948K in media value for Avis
Services
CHALLENGE
Avis, a leading global car rental provider, set out to raise awareness of its Avis Preferred loyalty program in the UK, Germany, and France – markets where brand visibility was limited and Avis hadn’t previously launched any awareness campaigns. With a focused budget, our mission was to execute a dynamic, multi-market digital PR campaign to secure impactful media coverage, resonate with diverse regional audiences, and establish enduring brand authority.
SOLUTION
We confidently launched the “Make Every Moment Count” campaign—an innovative, data-driven content and digital PR strategy centred on time efficiency for travellers. We effectively positioned Avis Preferred as the ultimate time-saving solution by leveraging compelling data about the time wasted on holiday inefficiencies. The campaign was meticulously localised to ensure relevance across all three markets, featuring tailored storytelling for each region. Our efforts secured high-authority placements in prestigious publications like Forbes and Grazia France, establishing a strong foundation for long-term value with evergreen content that Avis can seamlessly repurpose for future initiatives.
results
£948,300 earned media value gained
Multi-market coverage across top-tier outlets in the UK, Germany, and France
High-authority media placements, including Forbes and Grazia France
Strengthened brand visibility in key European markets
Evergreen asset created for long-term use in ongoing brand storytelling
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