How Very increased online sales by 325% with SEO and content
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CHALLENGE
Very operates one of the UK's largest ecommerce catalogues in a highly competitive retail search landscape.
The business needed to increase organic visibility and revenue across high-value categories while supporting seasonal trading priorities and a large, constantly changing product inventory.
The challenge was to create an SEO and content strategy that could identify the highest-value growth opportunities, improve category performance and scale efficiently alongside Very's internal teams.
SOLUTION
Brave Bison developed an Organic Performance strategy focused on commercially valuable category-level search demand.
Detailed keyword research identified growth opportunities across priority product areas, while technical optimisation and on-page improvements strengthened how search engines understood and ranked key categories.
We also developed search-led content and improved internal linking so authority flowed more effectively towards commercial pages. Activity was timed around seasonal demand and Very's wider trading priorities to ensure organic growth supported revenue, not just rankings.
The programme increased online sales by 325%, grew revenue from targeted categories by 465% and increased non-brand visibility by 364%.
results
+325% increase in online sales
+284% increase in page one rankings
+465% growth in revenue from targeted categories
+107% increase in sitewide impressions
+440% increase in ranking keywords
+364% increase in non-brand visibility
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