How Avis generated £948k in media value with multi-market digital PR
Services
CHALLENGE
Avis wanted to increase awareness of its Avis Preferred loyalty programme across the UK, Germany and France, markets where the proposition had limited visibility and no previous dedicated awareness campaign.
With a focused budget, the challenge was to create one campaign capable of earning strong media attention across three distinct markets while remaining relevant to local audiences.
Brave Bison needed a scalable multi-market digital PR strategy that would build brand authority and create long-term value beyond individual media placements.
SOLUTION
Brave Bison created Make Every Moment Count, a data-led campaign built around the amount of valuable holiday time travellers lose through everyday inefficiencies.
The insight provided a natural platform for positioning Avis Preferred as a time-saving service while giving journalists useful and locally relevant stories.
Campaign data and messaging were adapted for the UK, Germany and France, allowing our digital PR team to secure coverage in authoritative publications including Forbes and Grazia France.
The campaign generated £948,300 in earned media value and created an evergreen content asset Avis could continue using beyond the initial outreach period.
results
£948,300 earned media value gained
Multi-market coverage across top-tier outlets in the UK, Germany, and France
High-authority media placements, including Forbes and Grazia France
Strengthened brand visibility in key European markets
Evergreen asset created for long-term use in ongoing brand storytelling
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