Holistic brand building yields a 329% surge in organic revenue CLIENT
Services
CHALLENGE
Bimuno, a pioneering prebiotic supplement developed in partnership with the University of Reading, faced the challenge of achieving substantial organic growth in a competitive market dominated by giants such as Amazon and Boots.
With minimal brand awareness and a website struggling to rank, we set out to establish credibility, enhance visibility, and attract qualified traffic in the burgeoning gut health sector.
SOLUTION
We established a robust technical foundation through a comprehensive audit and link analysis, followed by targeted and high-quality backlink acquisition and strategic PR efforts. Our successful gut-brain health campaign showcased our innovative approach, complemented by a diverse array of authoritative, funnel-aligned content addressing symptoms, treatments, and product education.
Our meticulous keyword research drove a content strategy designed to resonate with customer intent at every stage, bolstered by collaboration with nutritionists and compliance teams. Standout content includes an engaging animated explainer video and impactful articles, such as "Prebiotics and Sleep," which secured a #1 ranking during a national surge in search interest.
results
+329.28% increase in organic revenue
+574.88% increase in organic sessions
Position 1 ranking for “prebiotics”, outperforming the BBC
40+ high-quality media links, including Daily Mail and Huffington Post
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