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Migrating Currys to the top of search results 


To complete a nearly four-year collaboration with Currys, we needed to migrate their remaining content from the old PC World customer website smoothly to the Currys website.  

And not just that – we had to do it without a drop in search rankings.  


We meticulously mapped all computing pages from the PC World website to a corresponding page on Currys to capture as much traffic as possible from the decommissioned domain.

Our support included benchmarking and forecasting scenarios along with redirect mapping and testing. Technical audits and overnight cutover support for critical technical checks also helped migrate smoothly.

Our technical SEO strategy was so slick, we took Currys from 64 appearances on the first page of keyword searches to 2,906 appearances – in just one month. That’s an increase of over 4,000%.

And it didn’t stop there. We continued to support and troubleshoot for a month after the move, resulting in historical visibility highs within computing categories. 


+62% visibility 

26% increase in desktop visibility 

20% increase in mobile visibility 

+4000% increase in appearances within Page 1 keyword search results 

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