How Bimuno increased organic revenue by 329% in competitive gut health search
Services
CHALLENGE
Bimuno was competing in a fast-growing gut health market against retailers and publishers with significantly greater brand recognition and search authority.
Despite its scientific credentials, the prebiotic brand had limited organic visibility and struggled to rank for many of the topics consumers used when researching gut health.
Brave Bison needed to establish Bimuno's credibility, increase qualified traffic and connect technical SEO, content and digital PR into a strategy capable of competing with much larger brands.
SOLUTION
Brave Bison first strengthened Bimuno's technical and authority foundations through SEO auditing, backlink analysis and targeted link acquisition.
Keyword and audience research then informed a funnel-based content strategy spanning symptoms, treatments, education and product-related searches. Nutritionists and compliance teams were involved to ensure content remained accurate and appropriate.
Digital PR campaigns including work around the gut-brain connection generated high-quality media coverage, while educational content such as Prebiotics and Sleep captured emerging search demand. The programme increased organic revenue by 329%, organic sessions by almost 575% and secured a position one ranking for "prebiotics".
results
+329.28% increase in organic revenue
+574.88% increase in organic sessions
Position 1 ranking for “prebiotics”, outperforming the BBC
40+ high-quality media links, including Daily Mail and Huffington Post
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