Doubling share of search for empowering retailer client
Services
CHALLENGE
Bravissimo, a leading UK retailer specialising in lingerie and swimwear for women with larger cup sizes, aimed to enhance accessibility for all customers in finding products that fit and feel exceptional.
They entrusted us with the mission to maximise their organic visibility for customer-centric search terms while bolstering performance across key revenue-generating categories. Our objective was clear: align their SEO strategy seamlessly with their brand mission and the evolving needs of their customers.
SOLUTION
Building on our successful partnership since 2017, we revitalised Bravissimo’s keyword strategy through a meticulous opportunity-sizing process, concentrating on powerful long-tail terms. We executed 375 prioritised on-page optimisations, developed seven new guide pieces, and established a comprehensive content topic hub to capture search interest while protecting vital pages from cannibalisation.
In close collaboration with their in-house team, we expertly balanced on-brand messaging with SEO imperatives, underpinned by ongoing link building and technical enhancements, including Core Web Vitals improvements, schema upgrades, and optimised internal linking.
results
+99% increase in monthly organic revenue (estimated additional £83k/month)
+15k monthly organic visits from customer-centric keywords
+14% growth in page 1 rankings
+28% improvement in average keyword position (from 8.3 to 6)
Position 1 rankings for key terms like “bras for big busts” and “bikinis for big boobs”
Doubled share of organic traffic (from 27% to 53% across target terms)
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