How Bravissimo doubled its share of organic search
Services
CHALLENGE
Bravissimo wanted more customers to discover products designed specifically for women with larger cup sizes while strengthening organic performance across its most commercially important categories.
That required competing for customer-led searches around fit, product type and body needs, not simply traditional retail category terms.
Brave Bison needed to align technical SEO and content strategy with Bravissimo's inclusive brand positioning while avoiding keyword cannibalisation across an extensive ecommerce site.
SOLUTION
Brave Bison rebuilt Bravissimo's keyword strategy using opportunity sizing to identify valuable long-tail searches closely aligned with customer needs.
We completed 375 prioritised on-page optimisations, developed seven new guides and created a structured content hub capable of capturing informational search demand without competing with important commercial pages.
Technical work included Core Web Vitals improvements, schema enhancements and stronger internal linking, supported by ongoing authority building. The programme doubled Bravissimo's share of organic traffic across target terms, increased monthly organic revenue by 99% and generated approximately 15,000 additional monthly organic visits.
results
+99% increase in monthly organic revenue (estimated additional £83k/month)
+15k monthly organic visits from customer-centric keywords
+14% growth in page 1 rankings
+28% improvement in average keyword position (from 8.3 to 6)
Position 1 rankings for key terms like “bras for big busts” and “bikinis for big boobs”
Doubled share of organic traffic (from 27% to 53% across target terms)
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