Building a subscription ecommerce experience for Bright SG with BigCommerce

Bright SG needed to modernise its e-commerce capabilities without disrupting its existing WordPress-based content site. The business required a checkout solution that could support complex subscription models, integrate with its existing systems (including Maxio and a bespoke ID management hub), and offer a seamless experience for both new and returning customers. Crucially, the solution had to preserve the current non transactional site architecture while introducing a robust commerce layer.

The middleware also synchronised product pricing, discount codes, and customer data between BigCommerce, Maxio, and bespoke back-ends. This ensured accurate data flow and enabled features such as, Subscription management via Maxio, checkout customisations, unique coupon codes and subcodes for promotions, cart validation against existing subscriptions and abandoned cart tracking via HubSpot.

Bright SG selected BigCommerce as its ecommerce platform, using the BigCommerce for WordPress plugin to retain the existing site and content structure.

The checkout journey was replatformed using BigCommerce's redirected checkout, while Stripe handled payments.

A bespoke Laravel middleware securely passed payment tokens and data into Maxio, which managed recurring billing and subscription logic.

Our systems integration work also synchronised product pricing, discount codes and customer data across BigCommerce, Maxio and Bright's bespoke back-end systems.