Providing a seamless digital experience for Europe’s biggest electricals buyer Euronics with SAP Commerce Cloud

Electrical retailer group Combined Independent Holdings (CIH) and its partner Euronics needed a platform that would streamline the purchasing experience for CIH’s time-poor retailers (agents) and their customers.

The new site also had to leverage modern content experiences, such as offers, commercial opportunities and group engagements, so that CIH could communicate consistently with their agents.

This platform would modernise the way in which agents searched, browsed and placed complex orders for immediate delivery, future periodic delivery and exclusive trade show offers (the latter with stringent rules on supply). It also needed the capability to self-manage queries such as invoicing, credit management and product claims processing.

SAP Commerce Cloud was selected to support Euronics' complex B2B and B2C requirements.

Working alongside ERP partner Atos and its SAP S/4HANA implementation, we ran an extensive four-month discovery process covering every aspect of the business.

Our technology consultancy and technology implementation teams produced a complete functional and technical specification before moving into iterative delivery, testing, training and launch.

We have continued to support Euronics through subsequent growth phases and incremental platform enhancements.