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Teeing up success for the DP World Tour

Challenge

The DP World Tour approached our Media Network to advise on their content strategy and grow their audience on YouTube.

Solution

We designed a comprehensive content and audience growth strategy, working closely with the DP World Tour team to ensure high levels of engagement and growth across their channel. Meanwhile, our rights management tools and team automatically and manually claim content on behalf of DP World Tour, navigating broadcast restrictions and generating further revenue.

results

42% increase in views YoY

107% increase in revenue YoY

136% increase in subscribers YoY

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Running away with success for the Caribbean Premier League’s T20 cricket tournament

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