After successfully launching and continually managing the Laver Cup’s YouTube channel, the international men’s tennis tournament approached us to do the same for its TikTok account.

We developed a fully-fledged content strategy and were responsible for publishing all of Laver Cup’s TikTok content.

This was no mean feat, as it meant us levelling up our usual content posting schedule from one a week outside of tournament to a staggering 44 videos during the week of the tournament, allowing Laver Cup to tap into the hype and maximise engagement.

Getting a balance between maintaining Laver Cup’s tone of voice and branding while working on a platform like TikTok was critical here – but we were able to do so successfully, securing almost six million views and over 300k engagements. Ace!