How Laver Cup generated 5.86m TikTok views and 362k engagements

After successfully launching and managing Laver Cup’s YouTube presence, the tournament wanted to expand its digital audience by establishing a stronger presence on TikTok.

The challenge was to translate an established premium sports brand into a platform with very different content behaviours, pacing and audience expectations.

Laver Cup needed a cross-platform audience development strategy that could preserve the tournament’s tone and identity while producing enough native content to capitalise on the intense interest generated during tournament week.

Brave Bison created a dedicated TikTok content and publishing strategy for Laver Cup, moving from an always-on cadence of approximately one post per week to 44 videos during tournament week.

Content was developed and published specifically for TikTok while retaining Laver Cup’s established visual identity and tone of voice.

Through cross-platform channel management and content production, Laver Cup generated 5.86 million TikTok views, 362,000 engagements and 17,000 followers.