177% ROI for vintage clothing retailer
Services
CHALLENGE
Lindy Bop, a vibrant vintage clothing retailer celebrated for its nostalgic designs and bold prints, sought our expertise after experiencing a notable year-on-year decline in UK organic traffic following an HTTPS migration. While their international markets thrived, the UK performance failed to meet expectations. With a lean internal team, they required robust technical SEO support on their Magento platform and a cohesive content strategy to not only halt the decline but also set the stage for significant growth.
SOLUTION
We launched into action with a meticulous technical audit, employing log file analysis to identify and prioritise fixes for crawl efficiency, session ID, pagination issues, and linking structures. The implementation of HREFLANG solidified localisation across international websites. Our detailed keyword research paved the way for a complete overhaul of on-page targeting and site architecture. Additionally, our content team crafted a powerful editorial strategy, developed page templates, and created an engaging year-long blog calendar that tapped into previously unaddressed top-funnel vintage fashion themes.
results
+177% return on investment
+41% increase in organic visibility
+16% increase in page 1 keyword rankings
3,946 keywords improved by an average of 7 positions
1,587 new keyword rankings
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