How The Conran Shop increased organic search revenue by 312%
Services
CHALLENGE
The Conran Shop wanted to grow revenue from organic search while protecting the premium positioning and distinctive tone of one of the UK's best-known luxury furniture and homeware brands.
The challenge was to increase visibility across commercially valuable categories without allowing SEO requirements to undermine the brand's editorial and visual identity.
Brave Bison needed an SEO and content strategy that balanced search demand with luxury brand storytelling.
SOLUTION
Brave Bison developed a bespoke Organic Performance programme combining technical audits, keyword research, category optimisation and editorial content.
Commercial search opportunities were mapped against The Conran Shop's product catalogue, allowing priority category pages to be strengthened through more relevant on-page targeting.
Our content team then developed editorial campaigns that captured wider search demand while remaining consistent with the brand's premium tone of voice. The strategy increased revenue from organic search by 312% while improving traffic and keyword visibility across key commercial areas.
results
+312% uplift in revenue from organic search
Significant increase in organic traffic and keyword visibility
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