How Lindy Bop delivered 177% SEO ROI after an HTTPS migration
Services
CHALLENGE
Vintage fashion retailer Lindy Bop had experienced a significant year-on-year decline in UK organic traffic following an HTTPS migration, despite stronger performance in international markets.
With a lean internal team and a Magento ecommerce platform, the brand needed specialist technical support to identify what had gone wrong while also creating a stronger content strategy for long-term growth.
The challenge was to repair the technical foundations, improve UK search visibility and strengthen international targeting through a connected technical SEO strategy.
SOLUTION
Brave Bison conducted a detailed technical audit supported by log file analysis to identify issues affecting crawl efficiency, session IDs, pagination and internal linking.
We implemented hreflang to improve international localisation and used keyword research to rebuild on-page targeting and site architecture.
Alongside technical improvements, our Organic Performance team developed new editorial templates and a year-long content strategy around previously underserved vintage fashion topics. The programme delivered 177% ROI, increased organic visibility by 41% and improved rankings for almost 4,000 keywords.
results
+177% return on investment
+41% increase in organic visibility
+16% increase in page 1 keyword rankings
3,946 keywords improved by an average of 7 positions
1,587 new keyword rankings
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