Supporting 12 creators and 6 athletes for Optimum Nutrition’s #MOREINUS campaign
Services
CHALLENGE
Optimum Nutrition launched its biggest ever UK campaign, There's More In All Of Us, with the aim of motivating aspiring athletes to embrace nutrition as an important part of their fitness journey.
The campaign needed authentic stories that demonstrated that no matter how hard things get, there is always #MoreInUs to unlock.
SOLUTION
We supported 12 creators across three phases of content, following them as they set and achieved ambitious goals and shared the products supporting their success. Content ran across Instagram and TikTok through Reels, Stories and TikToks.
Alongside the social-first content, we told the stories of six well-known athletes and their journeys to success through six emotive films, showing how Optimum Nutrition had supported them as a training partner. The films were amplified across athlete and brand channels as well as the News UK network.
results
44.6k link clicks
15m impressions
69 pieces of content
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