Giving PAUL's UK ecommerce experience a complete digital makeover

London-based bakery PAUL had a powerful global vision and a desire to grow its business catering and events market.

But PAUL knew this wouldn’t be possible without a brand new eCommerce platform that could support its ambitious online growth strategy.

At the same time, PAUL recognised the need to cater to existing in-store customers, as well as those interested in its restaurant and masterclass experiences.

PAUL’s new eCommerce platform needed to consider all these audiences and provide the necessary tools to capitalise on these areas of growth. It also had to be readily scalable to support PAUL's future global presence online. 

We rebuilt the UK website using Adobe Commerce.

The new experience allowed PAUL to personalise content, promotions and pricing according to customer segments while simplifying bulk ordering for business customers.

Our technology implementation and systems integration work created a more efficient ordering process and new omnichannel delivery capabilities. Whether customers were checking the pastry menu on their commute or placing a catering order for an office, the platform was designed to create a more frictionless customer and checkout experience.