Successful platform migration leads to 107% increase in organic traffic
CHALLENGE
Red Hat, a leader in enterprise open-source solutions, was navigating a significant platform migration. They required a seamless transition that wouldn't compromise their organic search performance. With a complex site architecture and a technical audience, it was crucial to safeguard traffic and maintain visibility during this critical process.
SOLUTION
We executed a comprehensive migration strategy, including thorough pre- and post-launch audits, meticulous content mapping, and strategic redirect planning. Collaborating closely with Red Hat’s internal teams, we ensured that essential components like internal linking, crawlability, canonicalisation, and structured data were either maintained or significantly improved throughout the migration. After launching, we diligently monitored traffic trends and promptly addressed any anomalies.
results
+107% increase in organic traffic post-migration
+26% increase in organic sessions within core product areas
+22% uplift in goal completions
Zero loss of rankings for high-value pages during the migration
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