How Red Hat increased organic traffic by 107% after a platform migration
CHALLENGE
Red Hat was preparing for a significant platform migration across a complex enterprise website serving a highly technical audience.
Site migrations can create substantial SEO risk, including lost rankings, broken internal links, crawl issues and traffic declines. For Red Hat, maintaining visibility across high-value product pages throughout the transition was critical.
Brave Bison needed to design a site migration and technical SEO strategy that protected existing organic performance while creating a stronger technical foundation for future growth.
SOLUTION
Brave Bison developed a comprehensive migration plan covering pre-launch benchmarking, content mapping, redirect strategy, crawlability, canonicalisation, structured data and internal linking.
We worked closely with Red Hat's internal teams before and after launch, auditing implementation and monitoring traffic and rankings so issues could be identified and corrected quickly.
Rather than simply preserving performance, the technical SEO and migration work improved the site's organic foundations. Post-migration organic traffic increased by 107%, core product sessions grew by 26% and Red Hat experienced no ranking losses across high-value pages.
results
+107% increase in organic traffic post-migration
+26% increase in organic sessions within core product areas
+22% uplift in goal completions
Zero loss of rankings for high-value pages during the migration
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