544% surge in organic traffic for the world’s largest commercial pest control company
Services
CHALLENGE
Rentokil, a dominant force in pest control and hygiene services, sought to enhance its organic visibility and performance across vital content areas.
With an expansive online presence and shifting customer interests in food safety and rodent control, they required a targeted content and SEO strategy to drive substantial, qualified traffic.
SOLUTION
We executed an in-depth analysis to pinpoint the most impactful opportunities. This led to the creation of two standout, data-driven content campaigns: "The Cost of a Product Recall" and "Rise of the Rats." These campaigns ingeniously merged compelling insights, interactive assets, and top-tier technical SEO practices to maximise engagement and boost link acquisition.
Additionally, we optimised internal structures and broadened content coverage across key categories, enhancing keyword targeting and authority.
results
+544% increase in organic traffic
+470,000 organic sessions driven by campaign content
+2,200 new keywords ranking across target topics
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