How Rentokil increased organic traffic by 544% with content and digital PR
Services
CHALLENGE
Rentokil wanted to strengthen organic visibility around commercially important pest control and hygiene topics while responding to changing customer interest in areas such as food safety and rodent control.
Its large online presence created significant search opportunity, but Rentokil needed a more focused approach to content, authority and keyword targeting to turn that demand into qualified organic traffic.
Brave Bison needed to combine content strategy and digital PR to build authority around priority topics and increase the reach of commercially relevant pages.
SOLUTION
Brave Bison used opportunity analysis to identify the topics where stronger content and authority could have the greatest impact.
This resulted in data-led campaigns including The Cost of a Product Recall and Rise of the Rats, combining original insights, interactive content and search optimisation to generate engagement and attract authoritative links.
We also expanded topic coverage and improved internal linking so the authority earned by campaign content could support wider organic performance. The strategy increased organic traffic by 544%, generated more than 470,000 organic sessions through campaign content and delivered rankings for 2,200 new keywords.
results
+544% increase in organic traffic
+470,000 organic sessions driven by campaign content
+2,200 new keywords ranking across target topics
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