Optimising Target Darts' Adobe Commerce storefront for a new era of growth

Target Sport had an existing ecommerce website built on Adobe Commerce but had been struggling to make proactive changes.

They needed to introduce new platform features, resolve technical debt and make the necessary performance improvements. The challenge was clear: unlock hidden value while providing access to technology that would allow Target to test, optimise and scale more efficiently.

We undertook a high-level audit to understand the landscape and shortcomings of the existing site. Through our platform support and technology consultancy services, we optimised the existing Adobe Commerce platform, cleaned up code and introduced modern tooling from the Adobe ecosystem.

We rolled out Live Search, improved customer service journeys, strengthened cookie management and supported soft launches of new US and German storefronts.

Offsite, we integrated Klaviyo to introduce marketing automation and personalisation through its customer data platform, adding additional touchpoints and opportunities to improve user experience and revenue.