The Conran Shop, a luxury furniture and homeware retailer, faced the pressing challenge of enhancing their organic performance to elevate revenue from search. With a distinctive brand identity and an upscale product catalogue, they recognised the need for a customised SEO strategy that would enhance visibility while maintaining the integrity of their brand across all content and digital channels.
We implemented a bespoke SEO strategy that integrated technical audits, comprehensive content optimisation, and focused content campaigns. Our approach involved extensive keyword research to uncover commercially valuable opportunities, on-page enhancements for key product categories, and the creation of editorial content that resonated with The Conran Shop’s elegant tone of voice. Every recommendation was meticulously aligned with their visual identity and premium market positioning.