Broadening the readership of The Times and Sunday Times through creators
Services
CHALLENGES
The Times and Sunday Times set out to broaden readership by shifting perceptions and building trust in their journalism.
The goal was to drive awareness, traffic and subscriptions through social media, using influencer storytelling to showcase the quality and real-world relevance of the publications.
SOLUTION
We collaborated with six female UK creators across nano, micro, mid-tier and macro audiences and a diverse range of content verticals. Using stills, videos and Stories across Instagram and TikTok, our influencer marketing campaign brought The Times and Sunday Times to life in a way that felt relevant, authentic and engaging.
The content demonstrated how the publications could inform smarter, healthier and more curious lifestyles, driving genuine engagement and quality traffic to the website.
results
1.2m views
34.9k engagement
1,481 link clicks
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