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Growing online sales by 325% for a retail giant

CHALLENGE

Very, one of the UK’s leading online retailers, faced the urgent need to enhance visibility and drive sales in a highly competitive ecommerce environment. With an extensive product inventory and ambitious online targets, they partnered with us to execute a robust organic strategy capable of supporting swift growth in high-value product areas and seasonal campaigns.

SOLUTION

We crafted a dynamic SEO and content strategy aimed at elevating category-level performance and reinforcing internal linking across key commercial segments. Through meticulous keyword research, technical optimisation, and strategic content development, we collaborated closely with Very’s internal teams to implement enhancements that significantly improved visibility. Our campaigns were strategically timed to coincide with seasonal demand, aligning seamlessly with commercial objectives to maximise ROI and drive revenue growth.

results

+325% increase in online sales

+284% increase in page one rankings

+465% growth in revenue from targeted categories

+107% increase in sitewide impressions

+440% increase in ranking keywords

+364% increase in non-brand visibility

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