How Towergate delivered 241% ROI from SEO in six months

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CHALLENGE

Towergate Insurance had experienced stagnant organic performance across a wide portfolio of specialist insurance products.

Technical issues were limiting visibility, while the breadth of Towergate's niche insurance offering required SEO priorities to be closely aligned with commercial value.

Brave Bison needed to deliver early performance improvements while building a sustainable technical SEO and content strategy that could demonstrate clear return on investment.

SOLUTION

Brave Bison began by identifying and resolving a critical technical issue that was suppressing search performance, creating an immediate foundation for growth.

We then developed a longer-term programme covering technical SEO, on-page optimisation, content improvement and ongoing search consultancy.

Close collaboration with Towergate's internal team allowed SEO priorities to be continually assessed against commercial objectives and product performance. Within six months, the strategy delivered 241% ROI and sustained organic growth across core insurance product areas.