Generative Engine Optimisation (GEO)
At Brave Bison, we know that generative engine optimisation is fast becoming the difference between brands that get recommended by AI and brands that get left behind. From AI search visibility audits to content structuring and topical authority, our award-winning team are constantly pushing the boundaries of search innovation; delivering tailored GEO strategies that maximise your brand's presence across AI Overviews, ChatGPT, Perplexity and other generative engines.
Whether you're building GEO into your strategy from scratch or refining an existing SEO approach to work harder across both traditional and AI-driven search, our expertise ensures your content is structured, credible and citable, ultimately resulting in better visibility and stronger commercial outcomes.
Why do I need Generative Engine Optimisation (GEO)?
As search behaviour shifts from typed queries to conversational AI prompts, brands need more than traditional SEO to stay visible.
Whether you're looking to be cited in AI Overviews or referenced directly by tools like ChatGPT, Claude and Gemini, our team ensures your content is built to be understood, trusted and surfaced by generative engines. From improving content clarity and structured data to strengthening topical authority and answer-ready formatting, we provide solutions that enhance both AI visibility and traditional search rankings.
We specialise in optimising every aspect of your content and site architecture for the best possible performance across both traditional search engines and generative AI platforms. Plus, with our wider social and YouTube agency services, we can optimise your social and video content to ensure maximum visibility and engagement across every platform your audiences use to search, watch and discover.
Our work
Data-driven Digital PR delivers £948K in media value for Avis
35% increase in visibility for leading fitness and leisure brand
Aviva
Turning nostalgia into measurable impact with our Miles of Memories campaign
Organic Performance
Turning nostalgia into measurable impact with our Miles of Memories campaign
Driving brand and Northern Lights awareness across core markets
Our clients
“AI discoverability isn't a separate discipline bolted onto marketing, it's built on the same fundamentals we've always trusted: strong on-site content, digital PR, and real partnerships. Working with Brave Bison has helped us bring that thinking to life and track how we're showing up across LLM platforms, while never losing sight of the human decision-maker at the end of it.