AI doesn’t reward clever videos, it rewards clear answers

“Brands have spent years treating video as a format built around emotion, storytelling and production value. But AI cannot extract a useful answer from a polished brand film if the structure is not there.”
 
As AI search grows, brands need to think differently about planning, creating and optimising their content for discovery, says our head of content strategy Abbey Grocott. And while written content is one thing, video has a different set of rules entirely.  
 
Abbey breaks down why the two formats require different approaches and where brands are going wrong in her latest piece.

Check it out in AI Media News.