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AI in action: cutting through the hype to deliver real business impact

May 2024 - Commerce • Guides

One of the core benefits of a composable approach is the flexibility to seamlessly integrate emerging technologies into your commerce stack without disrupting daily operations. But when it comes to AI-powered tech, how do you separate the buzz from the investments that will have a genuine impact on your business goals? 

“All of us need to educate ourselves so that we can...start to ask our vendors more specific questions,” says Rachel Tonner, VP of marketing at Klevu. “I think that's important for all retailers and brands out there so that you don't get technology software that doesn't do what vendors said it was supposed to do. We're all on the precipice of needing to invest in AI, but we need to do it smartly.” 

So, how do you go about identifying the right AI tools for your business? And what questions should we ask ourselves to avoid getting sucked in by smoke and mirrors, instead of seeing tangible results from the solutions we’re implementing?  

In the newest recording from our Composable Commerce Summit, Rachel joins Anti Vouttilainen, director of ecommerce at Eurokangas, and Kieran Lane, director of solution engineering at Amplience for a panel to tackle these questions and more, hosted by Tangent’s CEO Leigh Gammons. They explore tangible examples of how AI-powered technology has already delivered against strategic business objectives. No jargon, just real stories you can learn from.  
They cover: 

  • How AI is making it easier than ever to drive efficiency and deliver deep personalisation at scale 

  • How to identify and seamlessly integrate AI-powered technologies that align with and deliver on your overall business objectives 

  • Emerging AI trends and the potential pitfalls, empowering you to make informed decisions that will future-proof your technology stack for sustained success 

Listen to the full keynote recording below. 



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