Why search insights belong in the boardroom
November 2026
Why search insights belong in the boardroom
Search holds more customer behaviour than almost any other part of the marketing mix. Yet plenty of c-suite leaders still see it as a tactical, lower funnel channel.
At BrightonSEO in October 2026, Joseph Bauermeister, senior SEO consultant at Brave Bison, made the case for a different view. Search teams can be the function that helps a business diagnose and strengthen the health of its brand.
Joseph showed how to connect search behaviour to brand health signals. That moves reporting on from clicks and rankings to long term growth, risk and revenue. He then set out how to turn that data into a search-out brand strategy your board will act on.
Get in touch to talk to our SEO team about taking search insights to your own board.
Watch the full session below.
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