PJH appoints Brave Bison Commerce to lead B2B eCommerce transformation

PJH, one of the UK’s largest distributors of bathrooms, appliances, sinks and taps to retailers, merchants and developers, has appointed Brave Bison Commerce to lead a major transformation of its B2B eCommerce platform. 

The first milestone is already live. PJH has launched a brand new B2B Partners Portal, while work continues on the migration and refresh of its wider digital estate. The aim is to create a more scalable, modern eCommerce experience for its trade customers. 

A Partners Portal built for self-service 

The new portal runs on BigCommerce allowing customers to manage their own accounts and place orders more efficiently, with an improved user experience, a refreshed look and enhanced functionality. 

Pimberly will be integrated as PJH’s PIM solution to strengthen product data management and support the future growth of the platform. 

A refreshed digital estate 

Brave Bison Commerce will also support the creation and reimagining of PJH’s wider website portfolio. That includes its Bathrooms to Love, Bathrooms2Go and Prima Appliances brands, as well as its corporate website. 

The partnership will deliver stronger self-service capabilities, greater scalability and a more streamlined digital experience for PJH’s customers. It also supports the continued evolution of the business’s wider digital ambitions. 
 
Romi Hirani, Projects Director at Brave Bison, added: “We’re delighted to be partnering with PJH on this significant digital transformation programme as the business continues to evolve its digital offering. By creating a more streamlined and scalable experience, the new platform supports both PJH’s customers and its longer-term growth ambitions.” 

Graham Allcroft, Head of IT at PJH, said: “We’re pleased to be partnering with Brave Bison Commerce as we take the next major step in the development of PJH’s digital offering. Their expertise in digital commerce and customer-focused technology aligns closely with our ambitions for the business. 

“This project represents an important investment in the way our customers interact with PJH, helping us to provide an easier, faster and more intuitive digital experience. It also forms part of our ongoing commitment to being our customers’ ‘First Choice’, by continually looking at how we can improve the service, support and experience we provide.”