Branch of the Future: Rethinking digital commerce for builders’ merchants

In this episode of Brave Talk, our VP, Commerce Al Ward is joined by Craig McCalley (Pimberly) and Lance Owide (BigCommerce) to explore what digital commerce really looks like for builders’ merchants today.

Together they unpack the thinking behind Branch of the Future: a practical framework designed to help merchants modernise digital commerce without disrupting the operations that already work. From digital maturity and customer expectations to product data, platforms, and implementation, the discussion focuses on how merchants can move forward in a structured, lower-risk way.

If you’re looking to connect modern commerce capabilities with the realities of branch-based trade, this episode breaks down where to start and what good actually looks like.

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