Branch of the Future: Rethinking digital commerce for builders’ merchants

For builders’ merchants, digital transformation does not mean replacing the branch. The bigger opportunity is to connect digital tools with the relationships, expertise and operational strengths customers already value.

In this episode of Brave Talk, Al Ward, VP of commerce at Brave Bison, is joined by Craig McCalley of Pimberly and Lance Owide, general manager of B2B at BigCommerce, to explore what modern digital commerce looks like for builders’ merchants. They unpack Branch of the Future, a practical framework for improving digital maturity while reducing the risk and disruption that often comes with large transformation programmes.

From product information and ecommerce platforms to customer expectations and implementation, the conversation explores how merchants can create more connected buying experiences through Brave Bison’s Technology & Experience capability.

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