Brave Bison acquires MTM to form new insights and consultancy division 

Media, marketing and technology company Brave Bison today announces that it has acquired leading strategy and insights consultancy MTM in a deal worth £12m. 

MTM will form a new insights and consultancy division for Brave Bison, bringing with it an enviable client roster including Google, Samsung, Figma, Sony Pictures, England and Wales Cricket Board (ECB), Spotify, Sky Sports, the BBC, Virgin Media O2 and Ofcom. This division will operate independently from Brave Bison’s marketing services and skills divisions, retaining its existing brand and leadership team but benefitting from integration into the company’s technology-enabled operating model including access to its award-winning AI and development hubs. 

MTM is a trusted provider of strategic advice to world-class businesses at the forefront of media, technology, sport and entertainment—helping them make confident, data-driven decisions. Its deep expertise in surfacing and analysing insights from audiences, marketers and developer communities, helps some of the biggest brands to scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. 

The move also opens up new opportunities to collaborate with Engage, Brave Bison’s sports marketing and fan engagement consultancy, bringing together complementary expertise across audience insight, commercial and content strategy to help ambitious rights holders unlock new revenue streams via scaled, global fanbases. 

The acquisition is Brave Bison’s fifth in what has been a transformational year for the company as it continues to build a radically different marketing and technology platform for brands and businesses looking to turn market complexity into a competitive advantage. Brave Bison counts global media company News Corp as one of its largest shareholders, as well as marketing industry legend Professor Mark Ritson who leads MiniMBA, Brave Bison’s marketing skills and training division.  

Oli Green, Executive Chairman, Brave Bison commented: 

 "MTM’s reputation for delivering strategic clarity to some of the world’s most influential organisations is second to none.  

By combining their deep expertise in consultancy and insight with Brave Bison’s agile operating model and proprietary AI tooling, we are creating a platform that is uniquely positioned to help tomorrow’s super brands capitalise on complexity.” 

Caroline Wren, CEO of MTM, also commented: 

"In a market defined by fragmentation and disruption, insight is not a luxury. It’s a necessity.  

Joining Brave Bison opens up an exciting new chapter for MTM. Our role has always been to provide our clients with clarity in a complex world—and now we have the platform and technology to take that even further. Our clients are facing more disruption and opportunity than ever; together, we’ll be better equipped to help them navigate what’s next."  

Richard Ellis, Founder of MTM, also commented:  

“Twenty years ago, our first project was helping a client make the transition into digital. Today we’re still doing that, but ‘digital’ has completely changed. 

Brave Bison’s modern marketing skills and cutting-edge technology—plus access to brilliant marketing minds like Mark Ritson—make them the ideal partner to amplify our insight and strategy work in this new world."