Brave Bison at Cannes Lions 2026
July 2026
In spite of the egos and excessive posturing, Cannes Lions remains the place where the boldest brands and brightest minds in marketing come together to debate, define and occasionally distort the future of our industry.
So this year, cameras in hand, we went looking for the conversations worth having, the ones with a bit more substance than the panel circuit tends to offer. That's where Brave Takes came in: senior marketers talking honestly about the things that matter to them, from Jacinta Faul's conversation with Eventbrite on why IRL experiences have become a permanent fixture, to Hannah Baker's chat with Canva on what community-building really looks like once you strip away the buzzword.
Alongside those conversations, we made a second series for the questions nobody else thought to ask. Cannes, Sans Filtre is the rawer, quicker, deliberately less polished companion, built for the moments and reactions that don't fit into a formal sit-down.
Whether you were with us on the Croisette or you're catching this from your desk, the full set of conversations from both series is live now.
