Brave Bison Performance bolsters leadership team with senior appointments

LONDON, 4 June 2024: Digital media, marketing and technology company, Brave Bison has strengthened its Performance leadership team with the addition of two seasoned media professionals: Andy Platt as Managing Partner and Brenda Imeson as Director of Strategy. Their extensive experience and proven track records at top-tier network agencies will be invaluable as the company continues on its ambitious growth trajectory.

The addition of Andy and Brenda comes on the heels of several high profile new business wins for Brave Bison, including successful campaigns for Yours Clothing, SeaSalt, and ProCook. These wins underscore the company’s commitment to delivering measurable results and innovative solutions for clients. 

With nearly 20 years of agency knowledge, Andy will bring significant value to Brave Bison Performance. His career began at Dentsu’s Carat and Omnicom’s PHD, where he honed his skills in client services and strategic planning. Andy then played a pivotal role in the rebranding and strategic shift of M&C Saatchi Mobile into M&C Saatchi Performance, transforming it into a leading multi-channel performance agency. Most recently, he has been running his own consultancy, advising prominent brands such as Amazon, Meta, Sky, Vodafone, and Santander on performance media.

In his new role, Andy will initially focus on supporting Brave Bison’s high-functioning client services team, enhancing both internal and external communications to ensure continued delivery of outstanding work for clients. His remit will be to focus on the  Paid Media, SEO and DPR outputs, in particular, on how Brave Bison Performance is evolving its approach to keep ahead of its clients ahead of their competitors. 

Also joining Brave Bison Performance, Brenda, who joins the business from Carat, has 30 years of marketing experience, specialising in media strategy for the past nine years. Her career spans various facets of marketing, including research and insight, new product development, and growth strategy development. While being instrumental in shaping the media strategies of FMCG and retail brands, advocating for integrated full-funnel approaches that marry brand and performance objectives.

Brenda has particular expertise in using data-driven decisions and creative storytelling to create impactful campaigns. Her work has earned her numerous accolades, including an IPA award for effectiveness with Aldi's "Swap and Save Challenge" and a recent shortlist for best use of media in Campaign's media awards for H&B's "Every Menopause Matters."

In her role at Brave Bison Performance, Brenda will focus on connecting the dots for clients across the agency’s performance specialisms—paid search, social, programmatic, affiliates, andmore. She will craft audience-first strategies that deliver on brand and business outcomes, create bespoke measurement frameworks and tools, and support industry thought leadership and product innovation.

Hannah Kimuyu, Managing Director, Performance, Brave Bison, said: “It is always exciting to welcome new people into the herd and we are delighted that two industry heavyweights in Andy and Brenda are joining the team. Their wealth of experience and strategic vision will be instrumental to our mission to capitalise on complexity for clients.”

Andy Platt, added: “Brave Bison Performance are on a serious growth trajectory so joining the team at this juncture is an incredibly exciting opportunity. I look forward to working closely with the talented leadership team to elevate the client service function and drive innovation across Paid Media and SEO and DPR.”

Brenda Imeson, said: “I’m delighted to join such an ambitious team with a huge appetite for innovation. Together with our experts across performance media, I look forward to crafting audience-first strategies that make the increasingly complex digital landscape easy to navigate for our clients, ensuring we remain leaders in performance marketing."

Originally published in Prolific North.