October 2025
Brave Bison AdStudio has taken home two major wins at Meta’s agency awards — first at the UK Agency Awards where we won the Creative Diversification category, and now at Meta’s inaugural Brand Marketing Awards in Canada, where we received the Creative Connection Award.
Both accolades recognise our work with Trafalgar, celebrating creative that connects with audiences and drives measurable performance across Meta’s platforms.
The campaign was built around an ambitious goal: to help Trafalgar maximise their Meta investment by scaling creative diversity and improving performance across the full funnel.
Our AdStudio team strategised, designed and delivered around 500 creative assets between April and September 2025, all optimised for Meta’s ecosystem. Using our proprietary AI tool, AudienceGPT, we clustered Trafalgar’s first-party data to build psychographically enriched audience profiles. These insights powered personalised messaging pillars for every stage of the journey, from inspiring top-of-funnel content to conversion-driving calls to action.
By combining data-led audience understanding with an always-on creative production model, we helped Trafalgar close a $300K media budget gap, increase Meta ROAS by 15%, and deliver incremental uplift across all key funnel metrics.
The result? Creative built to perform, and recognition from Meta on two continents for its innovation and impact.
