Brenda Imeson weighs in on the Q1 2025 IPA Bellwether Report
April 2025
The latest IPA Bellwether Report is out, revealing a cautious outlook from UK marketers as budget growth slows.
Performance Marketing World asked industry experts what it means for brands in 2025, and our strategy director Brenda Imeson shared her take.
“In a climate where CFOs are hawkish and CMOs are cautious, the value of advertising will increasingly hinge on our ability to connect the dots between media, creativity, measurement, and meaningful business outcomes.”
Read the full commentary over on Performance Marketing World.
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