Creative is the new targeting: Why diversification drives performance

Creative has become the new targeting, and the biggest lever for performance. In the latest Brave Talk episode, our lead creative strategist, Isabel Villadolid is joined by Alix Sutherland, Agency Partner at Meta and our design lead for AdStudio, Danielle Fine to unpack why creative is now the strategy, not the afterthought. 

They explore how automation and broad targeting have shifted the power from audience selection to creative relevance, and why diversification, design, and data-led testing are the new growth engines of paid media. 

From tackling creative fatigue to building adaptive systems that balance volume, velocity, and variety, this episode dives into what it really takes to design creative that converts. 

Watch the full episode below. 

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