Google’s AI Mode: What it means for search

Search is changing. Google’s new AI Mode is reshaping the way people discover information online—shifting results from static lists of links to dynamic, conversational answers. For brands, this represents both risk and opportunity. Traditional SEO strategies built around keyword ranking are losing ground to AI-driven summaries, where context, authority, and intent now carry more weight than ever.

To succeed in this new landscape, marketers need to rethink how visibility is earned and owned. Content must work harder, not just to rank, but to be included, cited, and trusted within AI-generated responses. This white paper explores what Google’s AI Mode means for search strategy, how it will impact consumer journeys, and the steps brands can take today to stay discoverable in an AI-first future.

Download the full white paper below.