PepsiCo on balancing strategy with agility in a portfolio business

For global businesses, strong marketing requires consistency, but too much consistency can make brands slow to respond to culture, changing consumer behaviour and emerging opportunities.

In this episode of Brave Talk, PepsiCo’s Luke Blackburn explores how large portfolio businesses can balance long-term brand strategy with the agility needed to stay relevant. From adapting global brands to local markets to learning from the speed of challenger brands, the conversation looks at how established organisations can become more responsive without losing what makes their brands distinctive.

Luke also discusses the social-first UK launch of Poppi, how brands such as Pepsi Max show up in culture, and how Paid Social can help brands connect cultural relevance with measurable performance.

Watch the full episode below.

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