Performance agencies start 2026 on a strong footing

Confidence is returning to the performance marketing space, with the majority of UK agencies reporting a positive start to 2026. But that optimism sits alongside ongoing pressure to prove efficiency, effectiveness and long-term value.

Our CEO for Performance & Commerce Hannah Kimuyu shares why momentum is building, but also where the real focus lies. As she puts it, “the horse is definitely cantering… but there’s still a clear need to balance short-term performance with long-term growth.”

Read the full article on Performance Marketing World.