Should London bid for the 2040 Olympics?

By 2040, the next generation of athletes and fans will engage with sport — and the Olympics — in ways we can barely imagine today. AI-driven media, decentralised platforms, and lifestyle sports will reshape how moments are discovered, shared, and celebrated.

Our chief business officer for Engage Digital Partners, Casey Harwood told Host City: “London 2040 wouldn’t just be a sporting event. It would be a moment to reset what fan engagement looks like. It would be a platform for health and inclusivity, powered by technology but rooted in emotion. For brands and rights holders alike, it could offer the chance to rebuild trust, relevance and reach with an audience that’s rewriting the rules.”

Read the full article on Host City.