“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report

The latest AA/WARC Expenditure Report is out! And it’s reshaping how marketers think about channel performance
 
UK ad spend is now forecast to grow 6.6% to £49.8bn in 2026, a slowdown on earlier expectations. But the bigger story lies in how that spend is shifting.
And the results? Not always what you’d expect. Our director of strategy, Brenda Imeson, shares her take in alongside other industry experts.  
 
Read more in Campaign UK.