The Media Lift Effect Episode 2 - How to activate smarter performance

Demographics are out, mindsets are in.

In this second episode of The Media Lift Effect, a SocialMinds × Brave Talk special, Gareth Harrison (SocialChain) and Mark Byrne (Brave Bison) go deeper into the mechanics of mindset-led social strategy — and why it’s the missing link between brand and performance.

They cover how to audit before you activate, why creative has become the new targeting, and how tools like AudienceGPT can uncover segments you didn’t know existed. From using organic as a live testing lab to briefing platform-specific creative, this episode is packed with practical ways to make the Media Lift Effect work harder for you.

Watch the full podcast below.

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