Under the Lid with Furniture Village — Episode 2: Optimising during Peak

Planning is just the beginning.

In Episode 2 of Under the Lid, we dive into how Furniture Village adapted its performance marketing strategy in real time as peak season unfolded.

Stephen Seage, Senior Performance Marketing Manager at Furniture Village, shares how the team stayed agile—shifting budgets, supporting stores at a hyper-local level, and using paid search to connect the dots across the full customer journey.

Watch the full episode below to see how flexibility and fast thinking turned plans into peak performance.

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