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Under the Lid with Markel Direct

June 2024 - Performance • Webinars

As the lines between B2B and B2C marketing continue to blur, we went under the lid with specialist insurance brand Markel Direct to explore how they’re keeping apace with an ever evolving and constantly fragmenting B2B purchase journey.

In this recorded webinar, Eleanor Jones, Client Partner at Brave Bison, and Paul Aveyard, Head of UK Direct Marketing at Markel Direct, share insight into our successful partnership and discuss the emerging trends that will shape B2B marketing.

In just 40 minutes, they cover:

  • The differences and similarities between B2B and B2C performance marketing

  • How to identify potential B2B customers within a target market

  • Tips for navigating the challenges of targeting both B2B and B2C audiences simultaneously

  • The potential impact of AI and machine learning on B2B marketing tactics

  • Emerging trends shaping the future of B2B marketing

Missed the webinar? Don't worry, we've got you covered.


So grab a coffee, hit play on the recording below, and get ready to dive right in.

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